General Information This iconic car is only offered as a finished build. Our mission is to construct cars of quality, not quantity; to attain and maintain the best position in the market, giving maximum resale value of the vehicle. You can be assured of our care and commitment at all stages of build and your future ownership of the ASM R1.
The engineering and construction of our cars takes place on our family-run arable farm in the beautiful Norfolk countryside. We would be delighted to meet with you and show you more, or contact us for a chat to discuss your thoughts and requirements.
About Andrew, a brief history of the story so far ...
Andrew Soar grew up on the Family Farm in Bressingham, South Norfolk, and was involved in the smooth operation of it from an early age. Finding the engineering aspect intriguing and enjoyable, he learnt skills ranging from Blacksmithing with 'Billy the Smithy', to electronics found on GPS harvesters; as well as how to siphon petrol from his father's car to propel an old banger around the stubble fields, but that is another story!
Having completed an engineering apprenticeship and knowing that Agriculture would not provide sufficient income for all the generations involved in the running of the arable farm, Andrew found he liked the challenge of college life, and began lecturing in the Technical Department. He stayed there for ten years, teaching engineering and gaining the skills and experience that would stand him in good stead for the future.
It was while teaching that Andrew met his future wife, but that was not known at this time!
Further diversification ensued, working as a consultant in the Construction and Engineering Sector, specialising in the safety and operation of heavy plant, with a worldwide, multinational company as a prime customer.
In between times though, the mid-nineties brought a brief spell of wanderlust which resulted in more engineering work, but this time in the Great Plains of the USA. It is probably here that the spark which was kindled, aged 11, with a Morris Minor on a stubble field, grew into the flame and roar of V8 muscle cars. On returning home, the building of kit-cars ensued, starting with a Cobra 427, which went through a series of V8 engines and gearboxes, each an improvement on the next, and various suspension developments.
However, working away from home all the time finally gave way to the wish to be 'at home' on the farm. With a new wife to support, an engineering business was started from the farm, undertaking specialist jobs on other Cobra's. Cobras have remained a theme, with the 289 shape being the current example, sporting a custom designed chassis and suspension.
AS Motorsport was formed in 2007 to market and build the ASM R1 Le Mans.